Webshakers

VELVEX - The lubricant brand of Nandan Petrochem Ltd. was introduced to the Indian market in the year 2012. The brand wanted to start their social media journey and guess who they partnered with? Yup, it’s us. We were tasked and trusted with giving the brand an identity that is easily palatable with not just their B2B channel partners, but also with the end consumers.

We identified the scope of digital penetration and created a launch for the brand that laid the foundation of their digital growth. We introduced the brand to their target group not just with various creative categories packed with fantastic designs but also leveraged their brand ambassador “Alisha Abdullah- The First Woman Motor Racing Champion” at the right time and stage, especially on International Women’s Day to garner all the right attention with all the right moves. The brand has grown with a significant impact in a very short period of time and we plan to keep nourishing the digital presence of the brand.