Webshakers

Indiabulls Housing Finance Limited, India’s 2nd largest Housing Finance Company presented us with fun opportunity, the opportunity of Augmented Reality. We were tasked to design and market a highly engaging output on their Facebook page for the festival of Ganesh Chaturthi. We designed an interactive Augmented Reality game aligned with the spirit of the festival to reach a wider audience. The game can be played without a lot of waiting and most of all, in the natural surroundings of the users to give a unique and joyful experience. The game lived up to its objective of generating high reach and shareability and at the same time increase awareness about Indiabulls Home Loans. We reached more than 27,16,714 people and owing to our targeting around 99% of the traction came from the audience other than the ones following their Facebook page.