InCred is a new-age financial services platform that leverages technology and data-science to make lending quick and easy. The loan sanctioning company wished to change their online brand strategy and give a new look to their pages. That’s where WebShakers came into the picture. We conceptualised and locked down on a strategy that gave a smart look to the digital platforms of InCred. InCred belongs to a niche industry which makes it important to push content that is relatable, different and will make the audience follow and engage with the brand. Creativity was our main focus for the brand’s digital platforms that would give a push to our objective of increasing the brand’s reach. Following InCred’s mood board, we created a new look for its pages. We made sure we connect with InCred’s primary audience that will help in achieving the brand’s long term goal.