The Gekko GX1, a recent addition to the smartwatch world wanted a quirky approach for its digital launch. The Smartwatch brand, belonging to Sanzar Group- India, was looking forward to a start that placed the watch as a hybrid digital watch at an attractive price. And WebShakers did exactly that for them. From giving their Instagram page a magazine look for the launch to creating awareness about the brand, everything was strategized and executed in an exceptional manner.

Leveraging the fact that watches are a great gift, we ran a Christmas contest for them at a stage when the brand was very new online but as envisioned, the contest turned out to be a huge success with more than 500+ entries across 2 platforms. The vision of highlighting the features with quirky and smart creatives was executed and the engagement shot up in just the first week of the brand's online launch.