How digital can marketing help you get more business post Lockdown

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It also has a growing impact on local businesses. This article is intended to provide business leaders with a perspective on how to bounce back strongly post-COVID.

With more than 60% of the Indian Internet population being online for more than 4 hours, this is the perfect time to attract them with various activities. The four points below if executed right away will help your business bounce back faster.

1. Prepare your Omnichannel Content Plan
Users are consuming content on various platforms in multiple formats. Some prefer long-form videos on Youtube, while others prefer shorter videos on Instagram. Some prefer reading blog posts, other’s prefer reading quick answers. Your content strategy needs to go wider, meaning using different networks, and exploring content types. However, once you go wider, you’ll run into the challenge of what content you should share. Thus a content plan for each of your channels will be handy to devise the strategy accordingly.

Below is the example of one of our brand which posts different content across different social media channels.

2. Focus on educating customers on recent trends
Educating your audience on how they can return back to normalcy is another way to be a helpful partner who supports in difficult times. Let’s say for example you have a furniture brand, then sharing tips and tricks about how people can think about their future furniture needs and how to cut down on the costs of maintenance will help you build trust in them.

Our brand Velvex depicted the importance of responsibility with #VAreResponsible Campaign

3. Establish your brick and mortar business online
Offline retailers and wholesalers, including Future Group, Spencer’s Retail, Metro Cash and Carry and Walmart’s Best Price, have stepped up their efforts to serve customers online, building an omnichannel model to deliver goods. This phenomenon has built a strong motivation to sell online for businesses.

The first of these “opportunities” — if we can call anything related to the pandemic an opportunity — is a powerful and immediate reason to open an online shop.

One of our brand Dresswala, an offline clothing store used this as an opportunity to delivering clothes to your doorstep via WhatsApp orders and queries.

4. Creativity and Media are pivotal to a brand's success
A recent study by Mckinsey revealed that internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. This means that with a lot of creative content around us we need to also show it to the right people. Ads play an important role in catching the attention of users in less than 5 seconds. Thus creative content like images, videos, GIFs works best with paid media.

Our brand GetSetHome shows the timeline of a person during the recent lockdown to get to interact with the audience as relatable content.

Implementing these points and taking action is the best way to leverage this growth opportunity will be important. A customer-focused content plan online can help you generate business like never before in India.

Now that you know how to bounce back strongly after Covid19, let us help you with the right tools and services. Get the right team on board to skyrocket your business from Webshakers.